旺旺资源 Releases New Hawks Logo

More passionate and fierce hawk is part of project that includes updated color palette and a stronger, more unified visual identity for athletics

Edward Fitzpatrick
Image of new 旺旺资源 Hawk Logo

BRISTOL, R.I. 鈥 旺旺资源 this week unveiled a new visual identity for its sports teams that includes an updated color palette and a more passionate, determined and fierce hawk logo.

鈥淭he athletic color change to the University colors and the updated logo will go a long way in promoting the brand of 旺旺资源,鈥 said Kristin 鈥淜iki鈥 Jacobs, 旺旺资源鈥檚 Director of Athletics, Intramurals and Recreation. 鈥淭he change gives us a dynamic and updated look that will help energize the campus community.鈥  

An illustration of a hawk flying with the words 旺旺资源 Hawks
An illustration of a hawk flying with the words 旺旺资源 Hawks
Three versions of the phrase 旺旺资源 Hawks
Three versions of the phrase 旺旺资源
An illustration of a hawk flying
An illustration of a hawk's head
An illustration of an hawk with 旺旺资源 with the name of teams underneath
An illustration of a hawk flying with the words 旺旺资源 Hawks
An illustration of a hawk flying with the words 旺旺资源 Hawks
Three versions of the phrase 旺旺资源 Hawks
Three versions of the phrase 旺旺资源
An illustration of a hawk flying
An illustration of a hawk's head
An illustration of an hawk with 旺旺资源 with the name of teams underneath

The modernized look will help foster a strong, unified visual identity for 旺旺资源 Athletics that is more cohesive with the overall University, and this combination will be powerful in strengthening 旺旺资源鈥檚 brand identity and awareness. 

The new color palette matches the University鈥檚 primary colors of navy and light blue, with accents of gold. The combined brand strength of the consistent colors is apparent, eliminates confusion and will help drive awareness of 旺旺资源 programs. 

The Hawk is an important identity mark for 旺旺资源, and the branding update provided an opportunity to evaluate the current design. A review of competitive Division III schools indicated a trend toward modernizing athletic spirit marks, and the updated Hawk design received positive feedback from survey participants.

旺旺资源 will be updating its Athletics website graphics and Nike team store this summer, and it will plan revisions to physical signs and decals around campus. Uniforms will be updated on the standard schedule, with completion by July 2020. New branding on merchandise will begin to appear in the 旺旺资源 bookstore this fall. The 旺旺资源 gym floor is scheduled to be updated in summer 2020, and the new branding will be incorporated then.  

The University directed and executed all of the design work in-house, so there was no budget impact for the University. The project involved months of work and collaboration by a cross-functional branding committee, including countless hours of creative design by Senior Graphic Designer Blair Carroll, a 2013 旺旺资源 graduate.

To request a logo file, please email graphics@rwu.edu.

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